Author: Angel Peck

New Media Monitoring & Marketing Tools – Making the Most Out of Pinterest

The public relations and media world is changing rapidly and those who are just starting out are well placed to face the challenges that the new media has created for businesses in general and public relations firms in particular. The rapidly maturing Internet generation are now entering the industry and are uniquely placed to understand the workings of new media from a personal and professional standpoint. However, even those who have had a Facebook page since they were five also face the challenge that the Internet lays down for all of us; change happens quickly and although it may seem well established the Internet is a very new technology and a very new public relations tool.

One new, rapidly developing site that demonstrates just how quickly this change and growth can be is Pinterest. In the summer of 2011 the site had a mere 608, 000 unique visitors each month, a year later that figure had topped twenty million. Pinterest, for PR professionals, is a growing area of interest as companies begin to see the advantage of this type of social media from a marketing perspective. Here are a few facts and tools to help you make your marketing campaigns more ‘pinteresting’.

Basic Facts of (Pinterest) Life

Pinterest has some very specific demographics that should be your first point to note. The site was, in its early days, more heavily used by women than men. Although the split was relatively even to begin with it has in fact become more ‘female’, with reports suggesting that female users account for almost three quarters of total users.

pinterest the future of eCommerce

The age range of users is roughly between mid-twenties to mid-fifties and of the 1.9 billion (yes, billion) page views 1.5 billion originate in the US. The simple lesson here is, if you’re selling men’s thermal underwear in the North of Scotland the site may only be of limited use! However, the number of users alone means that many firms, particularly Internet firms, will be able to make some use of Pinterest.


Analytical Tools for Pinterest

A presence on Pinterest is likely to have some benefit to many organisations, in multiple locations. However, for those looking to make the most of social media campaigns and presence for their clients, analytical tools are essential. There is a good range that work well with Pinterest and make tailoring, monitoring and tweaking campaigns extremely successful.


Curalate is ideal for PR professionals, allowing you to monitor followers and gauge their engagement. It also offers an effective communication tab to manage conversations. Identifying trends with Curalate is simple and this tool is particularly useful to ensure you make the most of your strategies.

Some content can fall hopelessly flat, while other content goes viral. It can be hard to establish what is and isn’t working anywhere on the web but on Pinterest, Pinerly helps to measure campaigns by linking them to a range of analytics tools. The tool also features a graph that measures engagement over a period of time to help establish which of your campaigns have been the most successful.

PinReach is an excellent Pinterest analytics tool that helps you to measure your own Pinterest campaigns and compare your most popular boards. It also helps identify profiles that are popular and can help you to link in with related members who have strong Pinterest followings of their own.

Trending Trends

Twitter and Facebook have illustrated just how popular social media sites can be and just how quickly they grow to become household names. Pinterest too has already grown rapidly and its growth seems to be a continuing trend.


‘Traditional’ blogging remains a popular PR and marketing tool, but this type of social visual blogging is likely to become one of the staple parts of any media and PR strategy; managing effective Pinterest boards, and measuring their reach, is likely to become one of the key requirements in any PR professional’s strategy.

What do you think of Pinterest? Is it here to stay? Does it reach your target audience? Let us know by leaving a comment.

How Long It Takes for Apple to Review Your App

iphone apple apps review

If you’re an iOS app developer, you must sometime wonder how long Apple will take to review your app. There is not an exact answer as it varies all the time. Typically, your app once uploaded to Apple (through the iTunes Connect website) will go from the “Upload Received” to “Waiting for Review” status in a matter of seconds. Then the longest comes which is “Waiting for Review”. This status indicates that your app is in a queue to be reviewed and this can take days. In my experience, I’ve seen my apps stay between 3 to 7 days in this state.

Once your app is picked up to be reviewed, it goes to the “In Review” state. I’ve seen this stage take several hours to 3 days. If Apple thinks that there is an issue with your app, it will mark it as Rejected and post a detailed reason in the resolution center. It will then be your turn to provide an answer to Apple and if need be submit a new binary.

If no problem were found with your app then Apple will approve it and it will be on the store within few hours (unless you specified a release date in the future).


Nice tool giving the average wait time shared by App Developers

Luckily for us, there is also a website that indicates what is the average time for Apple to review apps at the moment. How do they get this information? It’s simply app developers/creators who post the number of days they had to wait for their app to be approved by Apple on Twitter. Developers use a special hashtag: #iosreviewtime and this website has a script that pulls the date regularly.