Category: Marketing

Local SEO Tips To Get More Leads

local SEO tips to get leads

Bring More Leads with Local SEO

Having a high ranking site in popular search engines like Google can definitely help a lot. Surprisingly not all businesses are aware of the benefits that they can gain with it. If you want to increase your leads which can later on be translated into actual sales, Local SEO or Local Search Engine Optimization is a must. On a closer look, local SEO can actually yield you a higher return on investment (ROI) when compared with spending on traditional marketing strategies like print ads, commercials, etc. – all of which are costly too. Some folks would even spend tens of thousands of dollars each and every month on advertisements that simply wouldn’t convert to actual paying customers. With all this being said, why spam your target clients with thousands of dollars worth of advertising and marketing campaigns when you can definitely embrace a more effective alternative strategy.

SEO can help you in so many different ways – not to mention generating tons of quality leads. It can also help you by increasing your business with enhanced site visibility, branding, and much more targeted organic traffic from the major search engines like google, bing, and yahoo.

Online Business Visibility

One of the main goals of search engine optimization (SEO) is to have a high ranking on search engines in the free organic results. When a user searches online, he or she will browse the top search results – typically the top 3-4 results above the fold of the first page. When a user runs an online search query from one of the major search engines, if your site appears towards the top of the page, it will definitely work to your advantage! For one, when someone searches for something and your business appears, there is a much higher chance that the person will access your site. And if you have a quality site that connects with your visitors and provides the type of information they are looking for, this increased targeted traffic will definitely result in increased leads and sales for your organization. Without these targeted SEO strategies, you’ll be losing customers you didn’t even know were out there – customers who are desperately trying to find your business and the types of services you offer.

Better Site Traffic

One of the benefits of local SEO is that it can bring more people to access your site or page. It can reach to a larger audience which increases your chance of getting more leads. When you have high site traffic, it means you have many visitors accessing your page. Although it does not necessarily mean that every user accessing your page will be a customer, you get to have a higher probability of converting them into actual sales.  Especially those searching for your services in that are also located within your general area.  Its critical to look at Search Engine Optimization techniques from both a broad and a more targeted local search perspective.

High Return on Investment

Considering that SEO is considered to be an inbound marketing strategy, you can market your business to a targeted group or to a particular demographic which makes it more effective. This is effective strategy and advantage to incorporating effective local SEO techniques for your online site. Instead of spending thousands on traditional marketing methods that would not always work, focus on your target clients who are more likely to purchase your products/services via local SEO strategies.

Importance of Customer Insight

Similar to paid advertising strategies, data analytics for your site are essential for you to track the benefits of incorporating local SEO for your business. For instance, Google Analytics enables you to monitor SEO traffic. It enables you to have the necessary data and metrics that you need. You will know how your clients browse, the keywords they use, their platforms, language, etc. Having all the important details can help you create a better and a more suited SEO marketing approach.

New Media Monitoring & Marketing Tools – Making the Most Out of Pinterest

The public relations and media world is changing rapidly and those who are just starting out are well placed to face the challenges that the new media has created for businesses in general and public relations firms in particular. The rapidly maturing Internet generation are now entering the industry and are uniquely placed to understand the workings of new media from a personal and professional standpoint. However, even those who have had a Facebook page since they were five also face the challenge that the Internet lays down for all of us; change happens quickly and although it may seem well established the Internet is a very new technology and a very new public relations tool.

One new, rapidly developing site that demonstrates just how quickly this change and growth can be is Pinterest. In the summer of 2011 the site had a mere 608, 000 unique visitors each month, a year later that figure had topped twenty million. Pinterest, for PR professionals, is a growing area of interest as companies begin to see the advantage of this type of social media from a marketing perspective. Here are a few facts and tools to help you make your marketing campaigns more ‘pinteresting’.

Basic Facts of (Pinterest) Life

Pinterest has some very specific demographics that should be your first point to note. The site was, in its early days, more heavily used by women than men. Although the split was relatively even to begin with it has in fact become more ‘female’, with reports suggesting that female users account for almost three quarters of total users.

pinterest the future of eCommerce

The age range of users is roughly between mid-twenties to mid-fifties and of the 1.9 billion (yes, billion) page views 1.5 billion originate in the US. The simple lesson here is, if you’re selling men’s thermal underwear in the North of Scotland the site may only be of limited use! However, the number of users alone means that many firms, particularly Internet firms, will be able to make some use of Pinterest.

 

Analytical Tools for Pinterest

A presence on Pinterest is likely to have some benefit to many organisations, in multiple locations. However, for those looking to make the most of social media campaigns and presence for their clients, analytical tools are essential. There is a good range that work well with Pinterest and make tailoring, monitoring and tweaking campaigns extremely successful.

 

Curalate is ideal for PR professionals, allowing you to monitor followers and gauge their engagement. It also offers an effective communication tab to manage conversations. Identifying trends with Curalate is simple and this tool is particularly useful to ensure you make the most of your strategies.

Some content can fall hopelessly flat, while other content goes viral. It can be hard to establish what is and isn’t working anywhere on the web but on Pinterest, Pinerly helps to measure campaigns by linking them to a range of analytics tools. The tool also features a graph that measures engagement over a period of time to help establish which of your campaigns have been the most successful.

PinReach is an excellent Pinterest analytics tool that helps you to measure your own Pinterest campaigns and compare your most popular boards. It also helps identify profiles that are popular and can help you to link in with related members who have strong Pinterest followings of their own.

Trending Trends

Twitter and Facebook have illustrated just how popular social media sites can be and just how quickly they grow to become household names. Pinterest too has already grown rapidly and its growth seems to be a continuing trend.

 

‘Traditional’ blogging remains a popular PR and marketing tool, but this type of social visual blogging is likely to become one of the staple parts of any media and PR strategy; managing effective Pinterest boards, and measuring their reach, is likely to become one of the key requirements in any PR professional’s strategy.

What do you think of Pinterest? Is it here to stay? Does it reach your target audience? Let us know by leaving a comment.